Course Description

Launching soon, the Setting up Google Ads for Success course is designed for entrepreneurs and small businesses to launch highly effective Google Search Ad campaigns. Watch us as we build out a campaign within the Google Ads platform, and we’ll share tips and tricks to ensure your marketing dollars are well spent. 

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Learning Outcomes

• Buyers psychology
• Differences between search terms and keywords
• Campaign architecture: Campaign; Ad Groups; Ads
• Single Keyword Ad Groups
• Creating the text in the ad
• The best way to do A/B tests 
• Our go-to strategy for launching successful campaigns

Resources and Downloads

• Google Ad planning sheet

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